Having the right tools is essential for a successful marketing strategy. On this page, we have listed detailed pricing and powerful add-ons for all 8 specialized plans offered by Semrush—ranging from Semrush One to AI Visibility and Advertising.
Whether you wish to focus on SEO, scale your content strategy, or boost the rankings of a local business, you can compare the details of every plan right here.
The best part is that—except for the Semrush AI Visibility Plan—you can avail a 7-day free trial for all other plans, allowing you to select and subscribe to the toolkit that best aligns with your specific requirements.
Starter
For those beginning their SEO and AI visibility journeys
$199/mo
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
For growing brands looking to scale SEO and AI search impact
$299/mo
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
For those who need maximum power :including API, insights, & automation
$549/mo
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Starter
For those beginning their SEO and AI visibility journeys
$165.17/mo
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
For growing brands looking to scale SEO and AI search impact
$248.17/mo
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
For those who need maximum power :including API, insights, & automation
$455.67/mo
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Improve your plan with add-ons
Pro
For beginners and individual projects
$139.95/mo
What’s inside:
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
For small businesses
$249.95/mo
All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
For agencies and mid-market companies
$499.95/mo
All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Pro
For beginners and individual projects
$117.33/mo
What’s inside:
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
For small businesses
$208.33/mo
All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
For agencies and mid-market companies
$416.66/mo
All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Improve your plan with add-ons
Base
For businesses that want to track how they’re mentioned in AI search
$99/mo per domain
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Base
For businesses that want to track how they’re mentioned in AI search
$99/mo per domain billed annually
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Improve your plan with add-ons
Base
For individuals and small teams scaling content production
$60/mo
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Base
For individuals and small teams scaling content production
$60/mo billed annually
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Improve your plan with add-ons
Base
For individuals and small teams
$20/mo
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
For social media pros, businesses, and agencies
$40/mo
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
For scaling businesses, agencies, and brand marketing teams
$250/mo
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Base
For individuals and small teams
$20/mo
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
For social media pros, businesses, and agencies
$40/mo
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
For scaling businesses, agencies, and brand marketing teams
$250/mo
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Improve your plan with add-ons
Base
For small local businesses
$30/mo
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
For growing businesses
$60/mo
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
For large businesses
Let’s talk
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Base
For small local businesses
$30/mo
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
For growing businesses
$60/mo
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
For large businesses
Let’s talk
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Improve your plan with add-ons
Pro
For those making strategic data-driven decisions
$289/mo
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
For teams managing growth and complexity
Coming soon
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Pro
For those making strategic data-driven decisions
$289/mo
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
For teams managing growth and complexity
Coming soon
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Improve your plan with add-ons
Base
For small businesses and marketers scaling ads and maximizing ROI
$99/mo
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
For advanced advertisers seeking in-depth competitor insights
$220/mo
All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Base
For small businesses and marketers scaling ads and maximizing ROI
$99/mo
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
For advanced advertisers seeking in-depth competitor insights
$220/mo
All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Improve your plan with add-ons
Explore the full power of Semrush
features – and watch your brand take off
cancel anytime
Testimonials
