Having the right tools is essential for a successful marketing strategy. On this page, we have listed detailed pricing and powerful add-ons for all 8 specialized plans offered by Semrush—ranging from Semrush One to AI Visibility and Advertising.
Whether you wish to focus on SEO, scale your content strategy, or boost the rankings of a local business, you can compare the details of every plan right here.
The best part is that—except for the Semrush AI Visibility Plan—you can avail a 7-day free trial for all other plans, allowing you to select and subscribe to the toolkit that best aligns with your specific requirements.
Starter
For those beginning their SEO and AI visibility journeys
$199/mo
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
For growing brands looking to scale SEO and AI search impact
$299/mo
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
For those who need maximum power :including API, insights, & automation
$549/mo
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Starter
For those beginning their SEO and AI visibility journeys
$165.17/mo
Traditional SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
- 1 domain for AI brand performance
- 50 prompts to track daily
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
For growing brands looking to scale SEO and AI search impact
$248.17/mo
All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
Advanced
For those who need maximum power :including API, insights, & automation
$455.67/mo
All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- Expanded MCP and API data access
- 200 prompts to track daily
Compare Plans
| Compare Plans | Starter | Pro+ | Advanced |
|---|---|---|---|
| Websites to monitor | 5 | 15 | 40 |
| Daily Monitoring | |||
| Custom prompts (daily AI rankings) | 50 | 100 | 200 |
| Keywords (daily Google rankings) | 500 | 1,500 | 5,000 |
| Teams | |||
| Included users | 1 | 1 | 1 |
| Additional users | $45/user | $80/user | $100/user |
| AI Visibility Toolkit for additional users | $99/user | $99/user | $99/user |
| SEO Analysis | |||
| Keyword Research & Competitor Analysis tools | ✓ | ✓ | ✓ |
| Site Audit pages to crawl per month | 100,000 | 300,000 | 1,000,000 |
| JavaScript rendering Site Audit | X | ✓ | ✓ |
| Backlinks | ✓ | ✓ | ✓ |
| Historical Data | X | ✓ | ✓ |
| Multi-location and device tracking | X | ✓ | ✓ |
| API access | X | X | ✓ |
| Migration from third-party tools | X | X | ✓ |
| MCP Access | ✓ | ✓ | ✓ |
| AI Analysis | |||
| Reports per day | 300 | 300 | 300 |
| AI Visibility Overview | |||
| Competitor Research | ✓ | ✓ | ✓ |
| Prompt Research | ✓ | ✓ | ✓ |
| AI Brand Performance | |||
| Brand Performance domains | 1 | 1 | 1 |
| AI share of voice analysis | |||
| AI-powered brand visibility tracking | X | X | ✓ |
| AI-generated business strategy recommendations | ✓ | ✓ | ✓ |
| Perception | |||
| AI brand sentiment analysis | X | X | ✓ |
| Competitive positioning insights | ✓ | X | ✓ |
| AI-driven marketing opportunities | ✓ | ✓ | ✓ |
| Narrative Drivers | |||
| Share of voice tracking over time | ✓ | X | ✓ |
| Mentions breakdown by question | ✓ | ✓ | ✓ |
| Branded and non-branded AI citations | ✓ | ✓ | ✓ |
| Questions | |||
| AI audience insights | X | ✓ | ✓ |
| User queries and intent analysis | ✓ | ✓ | ✓ |
| Content and audience opportunities | X | X | ✓ |
| Reporting | |||
| Base reports | 3 | 3 | 3 |
Improve your plan with add-ons
Pro
For beginners and individual projects
$139.95/mo
What’s inside:
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
For small businesses
$249.95/mo
All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
For agencies and mid-market companies
$499.95/mo
All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Pro
For beginners and individual projects
$117.33/mo
What’s inside:
- Up to 5 websites to monitor
- Keyword research tools
- Competitor analysis tools
- Position Tracking
- Backlinks
- Site Audit
- MCP Access
Guru
For small businesses
$208.33/mo
All Pro features plus:
- Up to 15 websites to monitor
- Historical data
- Multi-location and device data
- Content optimization tools
Business
For agencies and mid-market companies
$416.66/mo
All Guru features plus:
- Up to 40 websites to monitor
- Share of Voice
- Extended limits
- API access
- Migration from third-party tools
Compare Plans
| Compare Plans | Pro | Guru | Business |
|---|---|---|---|
| Website monitoring | |||
| Al Search Site Audit Se Audit | ✓ | ✓ | ✓ |
| Keywords to track (daily updates) Position Dracking | 500 | 1,500 | 5,000 |
| Mobile data Position Tracking | ✓ | ✓ | ✓ |
| Targets per monitored website Postion Tracking | 1 | 10 | unlimited |
| Share of Voice tracking Position Tracking | X | X | ✓ |
| Keyword Cannibalization report Posilion Tracking | X | ✓ | ✓ |
| Websites to monitor | 5 | 15 | 40 |
| Pages to crawl per month Site Audit | 100,000 | 300,000 | 1,000,000 |
| Pages to crawl per monitored website Site Aud | 20,000 | 20,000 | 100,000 |
| JavaScript rendering Site Austi | ✓ | ✓ | ✓ |
| SEO Idea Units per month | 500 | 800 | 2,000 |
| Pages per Organic Traffic Insights campaign | 30 | 40 | 50 |
| Sharing with Viewer or Editor access | ✓ | ✓ | ✓ |
| Domain and Keyword Analytics | |||
| Results per report | 10,000 | 30,000 | 50,000 |
| Historical data | X | ✓ | ✓ |
| Reports per day | 3,000 | 5,000 | 10,000 |
| Keyword metric updates per month | 250 | 1,000 | 5,000 |
| Topics | X | ✓ | ✓ |
| Reporting | |||
| Base reports | 3 | 3 | 3 |
| Report sharing | ✓ | ✓ | ✓ |
| Looker Studio integration | X | ✓ | ✓ |
Improve your plan with add-ons
Base
For businesses that want to track how they’re mentioned in AI search
$99/mo per domain
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Base
For businesses that want to track how they’re mentioned in AI search
$99/mo per domain billed annually
What’s inside:
- AI visibility reports for any domain
- Track 25 custom prompts (daily AI rankings)
- 1 domain for Brand Performance analysis
- Mentions from ChatGPT, Google AI, Gemini, and Perplexity
- AI competitor analysis and prompt research
- Site audit for AI readiness
- Daily, weekly, and monthly data updates
Compare plan
| Compare Plans | Base |
|---|---|
| AI Analysis | |
| Reports per day | 300 |
| AI Visibility Overview | |
| Competitor Research | ✓ |
| Prompt Research | ✓ |
| AI Brand Performance | |
| Brand Performance domains | 1 |
| AI share of voice analysis | |
| AI-powered brand visibility tracking | ✓ |
| AI-generated business strategy recommendations | ✓ |
| Perception | |
| AI brand sentiment analysis | ✓ |
| Competitive positioning insights | ✓ |
| AI-driven marketing opportunities | ✓ |
| Narrative Drivers | |
| Share of voice tracking over time | ✓ |
| Mentions breakdown by question | ✓ |
| Branded and non-branded AI citations | ✓ |
| Questions | |
| AI audience insights | ✓ |
| User queries and intent analysis | ✓ |
| Content and audience opportunities | ✓ |
| AI Monitoring | |
| Prompt tracking | ✓ |
| AI search audit | ✓ |
| Reporting | |
| Base reports | 2 |
Improve your plan with add-ons
Base
For individuals and small teams scaling content production
$60/mo
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Base
For individuals and small teams scaling content production
$60/mo billed annually
What’s inside:
- Data-driven content ideas
- 10,000 articles/mo
- 5 SEO content boosts/mo
- AI and SEO content optimization
- Content in your brand voice
Compare Plan
| Compare Plans | Base |
|---|---|
| Topic Finder | |
| Weekly topic ideas | ✓ |
| Country-specific topic ideas | ✓ |
| SEO Brief Generator | |
| Brief generation | ✓ |
| Brief sharing with Viewer access | ✓ |
| AI Article Generator | |
| Article generations per month | 10,000 |
| SEO boosts per month | 5 |
| Brand Voice | |
| Built-in-editor with AI | ✓ |
| Social media post generation | ✓ |
| Article sharing with Viewer access | ✓ |
| Royalty-free photos and AI image generator | ✓ |
| Languages | 7 |
| AI Search Optimizer | |
| Competitor analysis | ✓ |
| AI chat | ✓ |
| SEO improvements | ✓ |
| Readability and tone of voice improvements | ✓ |
| AI visibility improvements | ✓ |
| Integrations | |
| WordPress | ✓ |
| Google Docs | ✓ |
| Chrome extension | ✓ |
| Reporting | |
| Base reports | 2 |
| Content Repurposing | |
| Article Repurposing | ✓ |
| AI Editor | ✓ |
Improve your plan with add-ons
Base
For individuals and small teams
$20/mo
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
For social media pros, businesses, and agencies
$40/mo
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
For scaling businesses, agencies, and brand marketing teams
$250/mo
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Base
For individuals and small teams
$20/mo
What’s inside:
- All essential tools for SMM
- Up to 5 profiles to manage
- Up to 10 profiles to track
- 30 monthly content generations
- 50 monthly posts to publish
Pro
For social media pros, businesses, and agencies
$40/mo
All Base features plus:
- Up to 10 profiles to manage
- Up to 20 profiles to track
- Unlimited content generations
- Unlimited posts to publish
Business
For scaling businesses, agencies, and brand marketing teams
$250/mo
All Pro features plus:
- Influencer Analytics tool
- Media Monitoring tool
Compare Plan
| Compare Plans | Base | Pro | Business |
|---|---|---|---|
| Social Content AI | |||
| Generation limit | 30 | unlimited | unlimited |
| Caption, image, and video generation | ✓ | ✓ | ✓ |
| AI-generated ideas tailored to your brand | ✓ | ✓ | ✓ |
| AI trend suggestions | ✓ | ✓ | ✓ |
| URL into social media post | ✓ | ✓ | ✓ |
| Hashtag generation | ✓ | ✓ | ✓ |
| Built-in graphic design tool | ✓ | ✓ | ✓ |
| Social Poster | |||
| Social media profiles for posting | 5 | 10 (more upon request) | 10 (more upon request) |
| Posts to schedule per month | 50 | unlimited | unlimited |
| Interactive calendar | ✓ | ✓ | ✓ |
| Best time to post suggestions | ✓ | ✓ | ✓ |
| Instagram stories, first comment, and link in bio | ✓ | ✓ | ✓ |
| Bitly integration and UTM code generator | ✓ | ✓ | ✓ |
| Tagging | ✓ | ✓ | ✓ |
| Custom RSS feed | ✓ | ✓ | ✓ |
| Social Tracker | |||
| Social media profiles for monitoring Competitor performance analysis | 10 | 20 (more upon request) | 20 (more upon request) |
| Competitor content monitoring | ✓ | ✓ | ✓ |
| Compare view | ✓ | ✓ | ✓ |
| Historical data | ✓ | ✓ | ✓ |
| Email reports | ✓ | ✓ | ✓ |
| CSV and white-labeled PDF reports | ✓ | ✓ | ✓ |
| Social Analytics | |||
| Performance by social media platform | ✓ | ✓ | ✓ |
| Post analytics | ✓ | ✓ | ✓ |
| Data retention | 24 months | 24 months | 24 months |
| Email reports | ✓ | ✓ | ✓ |
| CSV and white-labeled PDF reports | ✓ | ✓ | ✓ |
| Social Content Insights | |||
| Performance by social media platform | ✓ | ✓ | ✓ |
| Performance by tag | ✓ | ✓ | ✓ |
| Performance by post type | ✓ | ✓ | ✓ |
| Influencer Analytics | |||
| Influencer discovery | ✓ | X | ✓ |
| Performance analytics | X | X | ✓ |
| Campaign management | X | X | ✓ |
| Competitor research | ✓ | ✓ | add-on |
| Media Monitoring | |||
| Keywords to monitor | ✓ | X | 10 (more upon request) |
| Sentiment analysis | X | X | ✓ |
| Reach trend | X | X | ✓ |
| Email reports | X | ✓ | ✓ |
| Reporting | |||
| Base reports | 2 | 2 | 2 |
Improve your plan with add-ons
Base
For small local businesses
$30/mo
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
For growing businesses
$60/mo
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
For large businesses
Let’s talk
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Base
For small local businesses
$30/mo
What’s inside:
- Automated Google Business Profile management with AI Agent
- AI-powered post generation & publishing
- Review auto-replies
- Automated photo posting
- Map Rank Tracker, 375 credits
Pro
For growing businesses
$60/mo
All Base features plus:
- Listing Management
- Review management and generation
- Advanced GBP management
- Map Rank Tracker, 1,225 credits
Business
For large businesses
Let’s talk
All Pro features plus:
- Custom pricing and billing cycle
- Customizable limits
- Priority customer support
Compare Plan
| Compare Plans | Base | Pro | Business |
|---|---|---|---|
| Automated GBP management with AI Agent | |||
| Google Business Profile audit and optimization plan | ✓ | ✓ | ✓ |
| GBP integration | ✓ | ✓ | ✓ |
| Automated post creation & publishing | ✓ | ✓ | ✓ |
| Review auto-replies | ✓ | ✓ | ✓ |
| Automated photo posting | ✓ | ✓ | ✓ |
| Business description optimization | ✓ | ✓ | ✓ |
| Listing Management | |||
| Automatic info distribution | ✓ | ✓ | ✓ |
| Info syncing | ✓ | ✓ | ✓ |
| User suggestions | ✓ | ✓ | ✓ |
| Duplicate suppression | X | ✓ | ✓ |
| Team collaboration | X | ✓ | ✓ |
| Listing Management API | X | ✓ | ✓ |
| Review Management | |||
| Business directory reviews | X | ✓ | ✓ |
| Google Business Profile reviews | X | ✓ | ✓ |
| Reply generation with AI | X | ✓ | ✓ |
| Generate reviews with SMS and email campaigns | X | 1,500 emails/mo 80 SMS/mo | custom |
| AI auto-replies to reviews per month | 51 | 1,000 reviews/mo | custom |
| Review updates frequency | X | every hour | every hour |
| Review Analytics report | X | 5 reports/up to 10 competitors | custom |
| Team collaboration (Review) | X | ✓ | ✓ |
| Advanced GBP management | |||
| Create and verify GBPs in Semrush Local | ✓ | ✓ | ✓ |
| Advanced GBP Insights | X | ✓ | ✓ |
| Posting and scheduling with AI | X | ✓ | ✓ |
| Bulk GBP connect & edit | X | ✓ | ✓ |
| Team collaboration (Advanced) | X | ✓ | ✓ |
| Location grouping | ✓ | ✓ | ✓ |
| Suggestions and updates management | X | ✓ | ✓ |
| Map Rank Tracker | |||
| Credits per month | 375 | 1,225 | custom |
| AI keyword recommendations | ✓ | ✓ | ✓ |
| Adjustable map grid | ✓ | ✓ | ✓ |
| Report scheduling | ✓ | ✓ | ✓ |
| Map snapshots | ✓ | ✓ | ✓ |
| Competitor analysis | ✓ | ✓ | ✓ |
| Team collaboration (Map) | ✓ | ✓ | ✓ |
| PDF export and API for reporting | ✓ | ✓ | ✓ |
| 1,000 additional credits | +$5/mo | +$5/mo | custom |
| 1 additional campaign | +$10/mo | +$10/mo | custom |
Improve your plan with add-ons
Pro
For those making strategic data-driven decisions
$289/mo
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
For teams managing growth and complexity
Coming soon
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Pro
For those making strategic data-driven decisions
$289/mo
What’s inside:
- Traffic Overview
- Daily Trends
- Market & Industry Overview
- Traffic distribution (incl. AI Traffic)
- Competitor monitoring tools
- Regional trends tools
Business
For teams managing growth and complexity
Coming Soon
All Pro features plus:
- Market & Industry Overview
- Page Groups
- Advanced notification center
- Custom dashboards
- Custom competitor monitoring
Compare Plan
| Compare Plans | Pro |
|---|---|
| Features | |
| Historical data | ✓ |
| 190+ countries and regions | ✓ |
| Up to 100 competitors to analyze | ✓ |
| Traffic Overview | ✓ |
| Daily Trends | ✓ |
| Traffic Distribution | ✓ |
| Market Overview | ✓ |
| Competitor Monitoring | ✓ |
| Regional Trends | ✓ |
| Audience Profile | ✓ |
| Email reports | ✓ |
| Industry Overview | ✓ |
| Page Groups | ✓ |
| API access | upon request |
| Reporting | |
| Base reports | 2 |
Improve your plan with add-ons
Base
For small businesses and marketers scaling ads and maximizing ROI
$99/mo
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
For advanced advertisers seeking in-depth competitor insights
$220/mo
All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Base
For small businesses and marketers scaling ads and maximizing ROI
$99/mo
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
For advanced advertisers seeking in-depth competitor insights
$220/mo
All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Compare Plan
| Compare Plans | Base | Pro |
|---|---|---|
| Advertising Research | ||
| Positions | ✓ | ✓ |
| Position Changes | ✓ | ✓ |
| Competitors | ✓ | ✓ |
| Ad Copies | ✓ | ✓ |
| Ads History | ✓ | ✓ |
| Pages | ✓ | ✓ |
| Subdomains | ✓ | ✓ |
| PLA Research | ||
| Positions | ✓ | ✓ |
| Competitors | ✓ | ✓ |
| PLA Copy | ✓ | ✓ |
| Ads Launch Assistant | ||
| AI recommendations for campaign optimization | ✓ | ✓ |
| Templates and AI-images generation | ✓ | ✓ |
| Ad spend and campaign launches | unlimited | unlimited |
| AI-generated Google ad copy pieces per month | 100 | 100 |
| AI-generated Meta ad copy pieces per month | 100 | 100 |
| Cross-platform reporting | ✓ | ✓ |
| AdClarity Starter | ||
| Competitor ads | X | ✓ |
| Historical data | X | ✓ |
| PDF and CSV reports | X | ✓ |
| Exclusive insights on display, video, or social ads | X | ✓ |
| Access to competitor landing pages | X | unlimited |
| Reporting | ||
| Base reports | 2 | 2 |
Improve your plan with add-ons
Base
For small businesses and marketers scaling ads and maximizing ROI
$149/mo
What’s inside:
- AI-cited media finder
- Global media database with AI search
- AI-driven journalist recommendations
- Media pitching tool
- AI for email and press release writing
- Email analytics
Pro
For advanced advertisers seeking in-depth competitor insights
$279/mo
All Base features plus:
- Online media monitoring with AI support
- Audience and traffic insights for media outlets
- Exporting contacts
- Scheduling follow-up emails
- Advanced email analytics
- Tracking which pitches led to earned media coverage
Base
For small businesses and marketers scaling ads and maximizing ROI
$149/mo (billed annually)
What’s inside:
- AI-cited media finder
- Global media database with AI search
- AI-driven journalist recommendations
- Media pitching tool
- AI for email and press release writing
- Email analytics
Pro
For advanced advertisers seeking in-depth competitor insights
$279/mo (billed annually)
All Base features plus:
- Online media monitoring with AI support
- Audience and traffic insights for media outlets
- Exporting contacts
- Scheduling follow-up emails
- Advanced email analytics
- Tracking which pitches led to earned media coverage
Compare Plans
| Compare Plans | Base | Pro |
|---|---|---|
| AI-Cited Media | ||
| Finding AI-cited media | ✓ | ✓ |
| Media outlet searches | 10 | 30 |
| Media Database | ||
| Global media database | ✓ | ✓ |
| Audience and traffic insights for media outlets | X | ✓ |
| Contacts from media database per month | 250 | 500 |
| Contacts to export | 0 | 150 |
| AI search support | ✓ | ✓ |
| Importing contacts | ✓ | ✓ |
| PR CRM | ||
| 200 additional contacts from media database | X | +$29/mo |
| 200 additional contacts to export | +$149/mo | +$149/mo |
| Media Monitoring | ||
| Monitoring online media | X | ✓ |
| Smart query building with AI | X | ✓ |
| Mentions per month | 0 | 3,000 |
| Tracking earned mentions | ✓ | ✓ |
| Mentions demographics | X | ✓ |
| Email alerts and digests | X | ✓ |
| 10,000 additional mentions per month | X | +$19/mo |
| Emails | ||
| Emails to send | 500 | 1,250 |
| Scheduling follow-up emails | X | ✓ |
| Drafting emails with AI | ✓ | ✓ |
| Drafting press releases with AI | ✓ | ✓ |
| Email analytics | ✓ | ✓ |
| Advanced email analytics | ✓ | ✓ |
| Domains to authenticate | 1 | 1 |
| 1,000 additional emails to send | +$29/mo | +$29/mo |
| 1 additional domain to authenticate | +$9/mo | +$9/mo |
Improve your plan with add-ons
Understanding Semrush API Pricing, Options, and Hidden Costs
If you wish to integrate Semrush data with your custom dashboards, internal tools, or platforms, you need to understand its API capabilities. Many users are often confused about whether the Semrush API incurs an additional cost or if it is included with their existing subscription plan. The truth is that Semrush does not sell a standalone API subscription directly; access to it depends on your chosen subscription tier and your specific requirements.
Semrush primarily offers four types of API options: Standard API, Trends API, Listing Management API, and Map Rank Tracker API. Each of these features has a distinct access level and pricing structure.
Standard API Cost and Subscription Breakdown
Access to the Standard API is not available across all tiers. If you are using the Semrush SEO Toolkit, Standard API access is restricted to users subscribed to their highest-tier “SEO Business Plan.” Furthermore, if you are utilizing their new unified dashboard, this feature is included with the “Semrush One Advanced” plan.
However, there is a significant technical caveat here that you need to be aware of: even after upgrading to the SEO Business Plan, your account’s API unit balance defaults to zero (0). This means that the Business Plan merely grants you the capability to generate an API Key and connect to their infrastructure.
To actually fetch data, you must purchase separate API unit packages. You can purchase monthly packages tailored to your specific needs by navigating to the ‘Subscription Info’ section within your dashboard and selecting the ‘API Units’ tab—for instance:
- 2 Million API unit package per month
- 5 Million API unit package per month
- 10 Million API unit package per month
- 20 Million API unit package per month
How Is Cost Calculated?
In Semrush, the cost of each request is measured in units, and this depends on the type of data you are fetching. Retrieving historical data consumes more units compared to live data. For example, if you generate a Domain Organic Search Keywords report, a single line of live results costs 10 API units; however, if you require the same data from the historical database, it will cost 50 units per line. Therefore, it is prudent to make a rough estimate of your monthly developer requests before purchasing any package.
Semrush Trends API Pricing and Tiers
If your primary focus lies on competitor traffic statistics and market dynamics, you will need the Trends API. This API is available in two distinct plans:
- Trends Basic API: This is ideal for marketers who wish to analyze broad traffic summaries and user behavior data for competitor domains. This plan comes with a default monthly rate limit of 10,000 requests. You can purchase it directly from their Traffic and Market Analytics page.
- Trends Premium API: In addition to all the features of the Basic plan, this tier offers 16 additional deep data types that assist in understanding market dynamics and complex traffic flows. To gain access to this plan, you must contact their sales team to obtain a custom quote.
Local SEO APIs: Listing Management and Map Rank Tracker
For those working with Local SEO, Semrush offers a highly integrated pricing model:
- Listing Management API: If you are utilizing the Semrush Local feature, this API is included with their Local Pro and Local Business subscription plans. The best part is that you do not need to purchase any separate, additional API units to use this feature.
- Map Rank Tracker API: Unlike the Standard API, you do not need to purchase separate API units to access this data. However, please note that it is not open to all tier users; it is specifically available to all subscribers of the Semrush Local Premium Plan.
How to Make the Right Decision?
In short, when evaluating Semrush API pricing, always keep in mind that you must factor in the cost of your monthly data volume (API Units) alongside the cost of the base subscription (such as SEO Business or Local Pro). If your requirements are highly customized or if you require a custom integration at the enterprise level, the best and most cost-effective approach is to email their team to obtain tailored pricing.
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- ✓ Detailed analysis by brand, concept, or product line
- ✓ ROI attribution & funnel analysis
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Frequently Asked Questions (FAQs)
Can I get a Semrush free trial before upgrading?
Yes, you can avail yourself of a 7-day free trial for all specialized toolkits except the AI Visibility Plan. To activate it smoothly without any issues, check out our step-by-step guide on How to Get a Semrush Free Trial.
How can I cancel my Semrush trial to avoid charges?
To avoid getting billed, you must turn off automatic renewal within your dashboard before the 7-day trial ends. For the exact steps to deactivate your account safely, follow our tutorial on How to Cancel Semrush Trial.
Is API access included in the base subscription price?
No, Standard API access is restricted to the SEO Business and Semrush One Advanced tiers. Furthermore, even on these plans, your initial API unit balance is zero (0). You must purchase additional monthly API packages depending on your data fetching requirements.
Do I need to buy extra API units for Semrush Local tools?
No, you do not need to buy separate API units to use the Listing Management API, as it comes included with the Local Pro and Business plans. Similarly, the Map Rank Tracker API requires no extra unit packages but is exclusively available to the Semrush Local Premium Plan.
How can I completely remove my data from Semrush?
If you no longer wish to use the platform and want to wipe your profile permanently from their servers, you must go through the formal account closure process. We have mapped out the exact cancellation method in our guide on how to delete a Semrush account.